Creating iOS apps begins with clarity about the target users, the app's purpose, and the problem to address in the initial release. A solid discovery phase defines the MVP boundaries, selects an appropriate architecture, and discards features that seem appealing on paper but don’t enhance actual use.

With the base in place, attention moves to UI behavior, performance, and reliability across different iPhone models and iOS versions. Uniform navigation flows, robust state management, and thoughtfully designed integrations (payments, authentication, analytics, backend APIs) simplify maintenance and growth after the App Store release.